Rolex may be the biggest watch brand in the world, but it's also the most secretive. As much as there is that we know about Rolex, there's just as much—or more—that we don't. Some of those t...

When Hans Wilsdorf first set out to build a watch company in 1905, he set himself a goal: to make the world's best watch. Early Rolex promotional material boasted the number of ways Wilsdorf...

Before we even begin, let's get one thing clear about this particular Rolex GMT-Master II: it's not going to please everybody. It probably won't even please the majority. In fact, I'd go so ...

Black and steel. Lots of black and steel. The average watch display has all the vibrance of a February puddle—but as we slowly amble towards spring, it’s time to look at something with a bit...

If there's one thing Rolex knows how to do really well, it's generating publicity. With a tightly cropped and thoroughly confusing promotional shot, the Swiss giant first announced th...

Christmas Eve, 1995, and every kid in the land was lying awake, wide-eyed and excited, imagining various scenarios that all involved unwrapping the newly launched Playstation. Most of those ...

When the Sea-Dweller was discontinued, it would have been considered a safe bet to assume a new version was on its way soon. The Submariner had been updated to the new chunkier style the yea...

Watchmaking is as much about style as it is about substance, there's no doubt about it. Whether that style evolves from functionality, as with the Rolex Submariner, or leads the way from the...